Privacy Policy

––––––––––––––––––––
Privacy Policy
––––––––––––––––––––


1) Information on the collection of personal data and contact details of the data controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to all data by which you can be personally identified.
1.2 The data controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is LB24 International GmbH, Badenstedterstr. 96-98, 30453 Hannover, Germany, Tel.: 0511 87989379, Email: info@luxusbetten24.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock icon in your browser line.

2) Data Collection When Visiting Our Website
When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the moment of access
- Amount of data sent in bytes
- Source/Reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not shared or used otherwise. However, we reserve the right to retrospectively review the server log files should specific indications point to unlawful use.

3) Hosting
Hosting by Shopify
We use the shop system provided by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online store based on processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services from Shopify, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., or Shopify (USA) Inc. for further processing on our behalf. In the event of data being transferred to Shopify Inc. in Canada, an adequate level of data protection is ensured by a decision of adequacy by the European Commission. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than the aforementioned Shopify servers only occurs within the framework communicated below.

4) Cookies
To make the visit to our website attractive and to enable the use of certain features, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., when you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized on your next visit (so-called persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to varying extents. Persistent cookies are automatically deleted after a predetermined duration, which can vary depending on the cookie. You can find the duration of each cookie's storage in the overview of the cookie settings of your web browser.
Partially, the cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by some of the cookies we use, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract, according to Art. 6 para. 1 lit. a GDPR in the case of given consent, or according to Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the optimal functionality of the website and a customer-friendly and effective design of the site visit.
Please note that you can configure your browser to notify you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers at the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making Contact
When you contact us (e.g., via a contact form or email), personal data is collected. The data collected when using a contact form can be seen from the respective form. This data is stored and used exclusively for the purpose of responding to your inquiry or for contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your inquiry according to Art. 6 Para. 1 lit. f GDPR. If your contact aims at concluding a contract, then an additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your inquiry has been fully processed. This occurs when it can be inferred from the circumstances that the relevant matter has been conclusively resolved and provided there are no legal retention obligations.

6) Data processing for the opening of a customer account and for contract processing
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed when you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the controller. We store and use the data you provide for the execution of the contract. After the complete execution of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further use of the data was reserved by our side.

7) Comment function
As part of the comment function on this website, in addition to your comment, details about the time the comment was made and the commentator name you chose are stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is for security reasons and in case the person concerned violates the rights of third parties or posts illegal content through a comment. We require your email address to contact you in case a third party should object to your published content as illegal. The legal bases for storing your data are Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to by third parties as illegal.

8) Use of customer data for direct marketing
Registration for our email newsletter
When you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. The provision of additional data is voluntary and will be used to address you personally. For the dispatch of the newsletter, we use the so-called Double Opt-in procedure. This means that we will only send you an email newsletter after you have explicitly confirmed that you agree to receive newsletters. We will then send you a confirmation email, asking you to confirm by clicking on a corresponding link that you want to receive the newsletter in the future.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you sign up for the newsletter, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any potential misuse of your email address at a later date. The data collected by us at the time of newsletter registration is used exclusively for the purpose of promotional communication through the newsletter. You can unsubscribe from the newsletter at any time using the designated link in the newsletter or by sending a message to the person responsible mentioned at the beginning. After you unsubscribe, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is legally permitted and about which we will inform you in this statement.

9) Data processing for order processing
9.1 As necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be transferred to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided during the order (name, address, email address) in order to inform you personally about upcoming updates within the legally prescribed period through appropriate means of communication (such as by mail or email), as part of our legal information obligations according to Art. 6 Para. 1 lit. c GDPR. Your contact details are strictly used for the purpose of notifications about updates we owe and are processed by us only to the extent necessary for the respective information.
To process your order, we also collaborate with the following service provider(s) who support us fully or partially in the execution of concluded contracts. Certain personal data are transmitted to these service providers in accordance with the following information.
9.2 Transfer of personal data to shipping service providers
- DHL
If the delivery of the goods is carried out by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will forward your email address to DHL prior to the delivery of the goods for the purpose of coordinating a delivery date or to announce the delivery, in accordance with Art. 6 Para. 1 lit. a GDPR, provided that you have given your explicit consent to this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we only pass on the recipient's name and delivery address to DHL. The transfer occurs only to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery announcement is not possible.
Consent may be revoked at any time with effect for the future, either to the responsible party named above or to the transport service provider DHL.
- DPD
If the delivery of the goods is carried out by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we will forward your email address and telephone number to DPD prior to the delivery of the goods in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of coordinating a delivery date or to announce the delivery, provided that you have given your explicit consent to this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we only pass on the recipient's name and delivery address to DPD. The transfer occurs only to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or the delivery announcement is not possible.
The consent can be revoked at any time with effect for the future, either to the responsible party named above or to the transport service provider DPD.
9.3 Use of Payment Service Providers (Payment Services)
- Amazon Pay
When selecting the payment method 'Amazon Pay', the payment processing is carried out via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter referred to as 'Amazon Payments'), to whom we pass on the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer of your data is exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary. If cookies, which are small text files stored on the end device, are set when using Amazon Pay, this is done solely on the basis of your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. This consent can be revoked at any time using the 'Cookie-Consent-Tool' implemented on the website. Further information about the privacy policies of Amazon Payments can be found at the following internet address: https://pay.amazon.com/de/help/201751600
- Apple Pay
If you choose the payment method "Apple Pay" by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing will be carried out via the "Apple Pay" function of your device operated by iOS, watchOS, or macOS by charging a payment card registered with "Apple Pay". Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. Therefore, the release of a payment requires the entry of a code previously set by you and verification via the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is sent to the payment service provider of the payment card registered in Apple Pay for the execution of the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
Insofar as personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and an indication of whether the transaction was successfully completed. Anonymization completely eliminates any personal reference. Apple uses the anonymized data to improve 'Apple Pay' and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in the settings of your iPhone. Go to 'Wallet & Apple Pay' and disable 'Allow Payments on Mac'.
For further information on data protection with Apple Pay, please visit the following URL: https://support.apple.com/de-de/HT203027
- Google Pay
If you opt for the payment method "Google Pay" by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment processing will be carried out via the "Google Pay" application on your mobile device equipped with at least Android 4.4 ("KitKat") and an NFC function, by charging a payment card registered with Google Pay or a verified payment system there (e.g., PayPal). For the authorization of a payment via Google Pay exceeding 25,- €, it is necessary to first unlock your mobile device using the established verification measure (such as facial recognition, password, fingerprint, or pattern).
For the purpose of processing payments, the information you provide during the ordering process, along with information about your order, will be transmitted to Google. Google then sends your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the originating website to verify a completed payment. This transaction number contains no information about the actual payment data of your payment methods stored in Google Pay, but is created and transmitted as a uniquely valid numeric token. In all transactions via Google Pay, Google acts only as an intermediary for processing the payment. The execution of the transaction takes place exclusively between the user and the originating website by charging the payment method stored in Google Pay.
Insofar as personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store, and analyze certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and any offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper invoicing, verification of transaction data, and the optimization and maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with additional information collected and stored by Google during the use of other Google services.
The terms of use for Google Pay can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- giropay
When paying via "giropay", the payment processing is carried out by giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to whom we pass on the information you provided during the ordering process along with the information about your order. The transfer of your data is carried out in accordance with Art. 6 Para. 1 lit. b GDPR exclusively for the purpose of payment processing and only to the extent necessary for this purpose. Further information about the privacy policy of giropay GmbH can be found at the following internet address: https://www.giropay.de/rechtliches/datenschutzerklaerung
- Klarna
When selecting a Klarna payment service, the payment processing is carried out via Klarna Bank AB (publ), https://klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as "Klarna"). To facilitate the payment process, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number, and IP address) as well as data related to the order (e.g., invoice amount, items, type of delivery) are transmitted to Klarna for the purpose of identity and credit checks, provided you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a GDPR during the ordering process. You can view which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are incorporated into the result of the credit report, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things but not exclusively, address data. Klarna uses the information obtained about the statistical probability of a payment default for a balanced decision on the initiation, execution, or termination of the contractual relationship.
You may revoke your consent at any time by sending a message to the data processing officer or to Klarna. However, Klarna may still be entitled to process your personal data if it is necessary for contractual payment processing.
Your personal data will be processed in accordance with applicable data protection regulations and in accordance with the information provided in Klarna's Privacy Policy for individuals located in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for affected parties located in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered - "purchase on account" or "installment payment" via PayPal, we transmit your payment data as part of the payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer is carried out in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for the payment processing.
PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit assessment regarding the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit assessment, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if it is necessary for contractual payment processing.
- IMMEDIATELY
When selecting the payment method "SOFORT", the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT"), to whom we pass on the information provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is transferred solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary. Further information about the privacy policy of SOFORT can be found at the following internet address: https://www.klarna.com/sofort/datenschutz
- Stripe
If you choose a payment method provided by the payment service provider Stripe, the payment processing will be carried out by Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process along with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. For more information on Stripe's privacy practices, please visit the URL https://stripe.com/de/privacy.
Stripe reserves the right to conduct a credit check based on mathematical-statistical methods to safeguard its legitimate interest in determining the user's creditworthiness. The personal data necessary for a credit check and obtained during the payment process may be transmitted by Stripe to selected credit agencies, which Stripe will disclose to users upon request. The credit report may contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things but not exclusively, address data. Stripe uses the result of the credit check regarding the statistical probability of default for the purpose of deciding on the eligibility for the chosen payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit agencies.
However, Stripe may still be entitled to process your personal data if it is necessary for contractual payment processing.

10) Use of rating and certification seal graphics
Trusted Shops Trustbadge
The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and to offer Trusted Shops membership to buyers after an order.
This serves to protect our legitimate interests, which are overriding in the context of a balancing of interests, in an optimal marketing of our offer, Art. 6 para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is accessed, the web server automatically saves a so-called server log file, which contains your IP address, date and time of access, amount of data transferred, and the requesting provider (access data), and documents the access. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your site visit.
Additional personal data will only be transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order, or if you have already registered for their use. In this case, the contractual agreement made between you and Trusted Shops applies.

11) Web Analytics Services
11.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies," which are text files stored on your device that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your truncated IP address) is generally transmitted to and stored on a Google server, and it may also be transmitted to servers of Google LLC in the USA.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by truncation and excludes direct personal reference. With this extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before any further processing. Only in exceptional cases is the full IP address transmitted to a server of Google LLC in the USA and truncated there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website usage and internet usage to us. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other data from Google.
Google Analytics, through a special feature known as 'demographic characteristics', also enables the creation of statistics with information on the age, gender, and interests of site visitors based on an evaluation of interest-based advertising and the inclusion of third-party information. This allows for the definition and differentiation of user groups of the website for the purpose of targeting marketing measures more effectively. However, data records collected through the 'demographic characteristics' cannot be attributed to any specific individual.
Details on the processing initiated by Google Analytics and Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites
All the processing described above, especially the setting of Google Analytics cookies for reading information on the device used, will only be carried out if you have given us your explicit consent according to Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie-Consent-Tool" provided on the website. We have entered into a data processing agreement with Google for the use of Google Analytics, which obligates Google to protect the data of our site visitors and not to disclose it to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with European data protection levels in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
11.2 Hotjar (Hotjar Ltd.)
This website uses the web analytics service Hotjar by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
This tool allows tracking of movements on websites where Hotjar is used (known as heatmaps). For example, it is possible to see how far users scroll and how often they click on buttons. Furthermore, the tool also makes it possible to obtain feedback directly from the website users. In this way, we gain valuable information to make our websites even faster and more customer-friendly. The aforementioned analysis is based on our legitimate interests in optimization and marketing purposes and the interest-appropriate design of our website according to Art. 6 Para. 1 lit. f GDPR. We pay special attention to the protection of your personal data when using this tool. Thus, we can only track which buttons you click and how far you scroll. Areas of the websites where personal data from you or third parties are displayed are automatically hidden by Hotjar, and are therefore not traceable at any time.
Hotjar offers each user the option to prevent the use of the Hotjar tool by using a "Do Not Track" header, so that no data about the visit to the respective website is recorded. This is a setting supported by all common browsers in their current version. For this, your browser sends a request to Hotjar, with the instruction to disable tracking for the respective user. If you use our website with different browsers/computers, you must set up the "Do Not Track" header separately for each of these browsers/computers.
Detailed instructions with information about your browser can be found at: https://www.hotjar.com/opt-out
Further information about Hotjar Ltd. and the Hotjar tool can be found at: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to object.

12) Retargeting/Remarketing/Referral Advertising
Google Ads Remarketing
Our website utilizes the features of Google Ads Remarketing, with which we advertise this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website according to Art. 6 Para. 1 lit. f GDPR.
Additional data processing only occurs if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged into Google during your visit to our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data to form audiences. As part of using Google Ads Remarketing, there may also be a transfer of personal data to the servers of Google LLC in the USA.
Details on the processing triggered by Google Ads Remarketing and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently opt out of cookies being set by Google Ads Remarketing by downloading and installing the Google browser plugin available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future. To exercise your revocation, disable this service in the "Cookie-Consent-Tool" provided on the website or alternatively follow the above-described method to make an objection.
Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology "Pinterest Tag" from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest").
If you have arrived at our website from a pin on Pinterest, we place a cookie on your computer that interacts with a 'tag' also implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to pages of this website and the cookie has not yet expired, the tag captures certain user actions predefined by us and can track them (e.g., completed transactions, leads, search queries on the website, views of product pages). When such an action is performed, your browser sends an HTTP request from the cookie via the Pinterest tag to the Pinterest server, transmitting certain information about the action (including the type of action, time, and browser type of the device).
Through this transmission, Pinterest can generate statistics on user behavior on our website after redirection from a Pinterest Pin, which helps us to optimize our offerings.
Insofar as personal user data is processed, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and user purchasing behavior, and thus serves to optimize our online offerings.
However, we do not receive any information that can be used to personally identify users.
If you do not wish to participate in tracking, you can object by disabling the Pinterest Tag Conversion Tracking cookie through your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for EU consumers at http://www.youronlinechoices.com/de/praferenzmanagement/
check whether Microsoft advertising cookies are set in your browser and disable them.
Further information about Pinterest's privacy policy can be found at the following URL: https://policy.pinterest.com/de/privacy-policy
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to object.

13) Tools and Miscellaneous
Google reCAPTCHA
On this website, we also use the reCAPTCHA function provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an input is made by a natural person or abusively through mechanical and automated processing. The service includes the transmission of the IP address and possibly other data required by Google for the reCAPTCHA service to Google, and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in determining individual responsibility on the internet and preventing abuse and spam. In the context of using Google reCAPTCHA, it may also lead to the transmission of personal data to the servers of Google LLC. in the USA.
Further information on Google reCAPTCHA and Google's privacy policy can be viewed at: https://www.google.com/intl/de/policies/privacy/
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to object.

14) Rights of the Data Subject
14.1 The applicable data protection law grants you the following rights as a data subject with respect to the processing of your personal data by the controller (rights to access and intervention), referring to the legal basis specified for the conditions of exercise:
- Right of access according to Art. 15 GDPR;
- Right to rectification according to Art. 16 GDPR;
- Right to erasure according to Art. 17 GDPR;
- Right to restriction of processing according to Art. 18 GDPR;
- Right to be informed according to Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right to withdraw consent given in accordance with Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
14.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
If you exercise your right to object, we will cease processing the affected data. However, further processing may still occur if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.
If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such advertising. You may exercise the objection as described above.
If you exercise your right to object, we will cease processing the data concerned for direct marketing purposes.

15) Duration of Personal Data Storage
The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing, and – if applicable – additionally based on the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data based on explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, this data will be stored until the data subject revokes their consent.
If there are statutory retention periods for data processed under contractual or quasi-contractual obligations based on Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiration of the retention periods, provided they are no longer necessary for the performance or initiation of a contract and/or there is no continuing legitimate interest on our part in their further storage.
When processing personal data based on Article 6(1)(f) of the GDPR, this data will be stored until the data subject exercises their right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing is necessary for the establishment, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing based on Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises their right to object under Art. 21 para. 2 GDPR.
Unless otherwise arising from the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Represented by the IT-Recht Law Firm